Chapple

Open Chapple, choose a goal, and watch your first draft take shape in minutes. Start by picking a workflow—blog post, report, newsletter, landing page, or social thread. Paste a brief, link a few sources, and define your audience and tone. Set brand terms and banned phrases so the voice stays consistent across every piece. Chapple builds a clear outline with headings and talking points you can accept or tweak before drafting. When you hit Generate, you get a structured piece that follows your brief, cites the inputs you provided, and is ready for refinement.

Editing is fast and visual. The block-based editor lets you drag sections to reorder, split long passages, and merge short ones. Click any sentence to expand it, cut fluff, or ask for alternatives like “more persuasive,” “simpler,” or “data-forward.” Turn bullets into paragraphs (and back again) in one step. Insert images, tables, and callouts without leaving the canvas. Need facts? Pull in cited summaries from your sources or add a quick stat with attribution. Run tone checks, reading-level passes, and consistency scans so the final copy matches your style guide. When it’s ready, export to DOCX, HTML, or Markdown, or publish directly to your CMS.

Use Chapple to deliver client work at speed. Spin up a workspace per client with saved prompts, templates, and brand rules. Generate a full content pack—pillar article, social snippets, email teaser, and meta data—from one brief. Share a review link so clients can comment inline and approve sections. Track revisions with version history and lock approved blocks to prevent accidental changes. Batch-generate product descriptions from a spreadsheet, personalize outreach emails by segment, or turn meeting notes into crisp summaries and action items. With reusable templates and bulk actions, you can take on more projects without adding hours.

Scale your content ops with automation. Create a content calendar and let Chapple populate outlines for the month based on themes and keywords you provide. Generate A/B variations for intros, CTAs, subject lines, and hero copy, then pick the winner before publishing. Use SEO mode to draft briefs with target terms, questions to answer, and internal link ideas; Chapple writes to spec and flags gaps. Localize pieces into multiple languages while preserving tone and product names. For technical work, convert specs or README files into user-friendly docs, insert code blocks with syntax highlighting, and draft changelogs from commit notes. If you need consistency at scale, define custom commands that your team can run from any project—no prompt wrangling required.